Safe. Reliable. Advanced.

1000 NOVA DRONES vs. F1’s HAMILTON & RUSSELL FOR MERCEDES AMG X IWC

Mercedes AMG x IWC | Las Vegas | November 2023

In anticipation of the F1 Las Vegas Grand Prix, Mercedes AMG & IWC hosted a one-of-a-kind event with famed drivers Lewis Hamilton and George Russell. They raced the track at Speed Vegas putting on a spectacular show with 1000 Nova drones.
A brightly-lit tunnel in the sky composed by drones during a Nova Sky Stories drone light show.
A brightly-lit watch face in the sky composed by drones during a light show.
In anticipation of the F1 Las Vegas Grand Prix, Mercedes AMG & IWC hosted a one-of-a-kind event with famed drivers Lewis Hamilton and George Russell. They raced the track at Speed Vegas putting on a spectacular show with 1000 Nova drones.
"As the music gets louder, the sky is lit up with dozens of drones and in the distance, two pairs of headlights get closer as they race around the circuit at Speed Vegas"
"Lewis and George drove the track in Mercedes-AMG GT Coupés while a stunning choreographed show with drones displayed watches, vehicles and tunnels in the night sky."

Designed by TwoFiftyK in collaboration with the Nova Sky Stories Design Team, the fastest drivers on earth sped under wildly innovative drone tunnels and other amazing formations. The drones hovered a few feet above the track in a ground breaking moment in drone history. Produced by Drone Stories, the spectacle left viewers in awe and created an unforgettable moment for IWC Schaffhausen and Mercedes-AMG PETRONAS.

“It is pretty cool. Particularly the drones. It’s amazing to see what they can do with that technology.”

Lewis Hamilton, Formula One Race Car Driver

The night featured a spectacular multi-part show punctuated with the drone display of tunnels, watches, and vehicles in the night sky. Hamilton and Russell maneuvered their Mercedes-AMG GT Coupés with precision through hairpin turns below the beautiful drone Sky Story.

As the track lights illuminated the scene, Hamilton and Russell emerged from their cars to the delight of the audience. The drone Sky Story, with its intricate choreography, transformed the sky into a canvas of awe.

 

Want to learn more about how we flew these stories?
Let's fly