Lewis Hamilton & George Russell VS 1000 NOVA Drones with Mercedes AMG X IWC
Mercedes AMG x IWC | Las Vegas | November 2023
Mercedes AMG and IWC set the stage for the F1 Las Vegas Grand Prix with a high-impact event at Speed Vegas. Lewis Hamilton and George Russell raced the track as drones formed tunnels and precision shapes just feet above the course, creating a first-of-its-kind moment for the sport.
The night featured vehicle formations, sweeping tunnels, and aerial choreography that mirrored the speed below. Hamilton and Russell guided their Mercedes-AMG GT Coupés through tight turns beneath the glowing structures, closing the event with a striking fusion of racing and airborne design.
“It is pretty cool. Particularly the drones. It’s amazing to see what they can do with that technology.” Lewis Hamilton, Formula One Race Car Driver
The night featured vehicle formations, sweeping tunnels, and aerial choreography that mirrored the speed below. Hamilton and Russell guided their Mercedes-AMG GT Coupés through tight turns beneath the glowing structures, closing the event with a striking fusion of racing and airborne design.
“It is pretty cool. Particularly the drones. It’s amazing to see what they can do with that technology.” Lewis Hamilton, Formula One Race Car Driver
"As the music gets louder, the sky is lit up with dozens of drones and in the distance, two pairs of headlights get closer as they race around the circuit at Speed Vegas"
"Lewis and George drove the track in Mercedes-AMG GT Coupés while a stunning choreographed show with drones displayed watches, vehicles and tunnels in the night sky."
