NOVA DRONES vs. F1’s HAMILTON & RUSSELL FOR MERCEDES AMG X IWC
Mercedes AMG x IWC | Las Vegas | November 2023
Designed by TwoFiftyK in collaboration with the Nova Sky Stories Design Team, the fastest drivers on earth sped under wildly innovative drone tunnels and other amazing formations. The drones hovered a few feet above the track in a ground breaking moment in drone history. Produced by Drone Stories, the spectacle left viewers in awe and created an unforgettable moment for IWC Schaffhausen and Mercedes-AMG PETRONAS.
“It is pretty cool. Particularly the drones. It’s amazing to see what they can do with that technology.”
Lewis Hamilton, Formula One Race Car Driver
The night featured a spectacular multi-part show punctuated with the drone display of tunnels, watches, and vehicles in the night sky. Hamilton and Russell maneuvered their Mercedes-AMG GT Coupés with precision through hairpin turns below the beautiful drone Sky Story.