NOVA FLIES FIRST EVER DRONE SHOW IN CENTRAL PARK WITH FRANCHISE FREEDOM BY STUDIO DRIFT
Central Park | New York City | October 2023
Nova Sky Stories Quick Facts:
- Event: Franchise Freedom in Central Park
- Location: New York City
- # of drones: 1000
- Artist: Studio DRIFT
- Production: Drone Stories
With intricate formations resembling butterflies and dynamic grids to showcase the delicate interplay of nature and technology, “Franchise Freedom” not only highlighted the technical prowess needed to create such a mesmerizing effect – it set a new standard.
“Franchise Freedom” was serenely beautiful, like an enormous lava lamp, made with points of lights instead of oozing goop.
Roberta Smith, New York Times
The project, taking five years to come to fruition, is a testament to Studio Drift’s dedication to merging technology with artistic expression. This event not only adheres to safety and privacy standards but also sets a new benchmark in drone-assisted public art.
“Franchise Freedom” evolves from its initial showcase at Art Basel, captivating audiences worldwide with its dynamic formations ranging from vivid light patterns to natural phenomena representations. This kinetic art, entwined with advanced drone technology, engages viewers in a contemplative narrative about our societal roles, the interplay of freedom and structure, and technology’s ability to mirror nature’s complexities.