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NOVA FLIES FIRST EVER DRONE SHOW IN CENTRAL PARK WITH FRANCHISE FREEDOM BY STUDIO DRIFT

Central Park | New York City | October 2023

In a stunning display of art and technology, the night sky transformed into a canvas of light and motion - leaving thousands of spectators in awe.
In a stunning display of art and technology, the night sky transformed into a canvas of light and motion - leaving thousands of spectators in awe.

Nova Sky Stories Quick Facts:

  • Event: Franchise Freedom in Central Park
  • Location: New York City
  • # of drones: 1000
  • Artist: Studio DRIFT
  • Production: Drone Stories
"It began with a sudden, breathtaking emergence over the trees to the south — a thousand points of blue light that expanded and dispersed into the sky."
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"In a first-of-its-kind performance at Central Park, artists from "Studio Drift" lit up the night sky with 1,000 choreographed drones."
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"The movement of the drones may appear random, but it is highly calculated and controlled."
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With intricate formations resembling butterflies and dynamic grids to showcase the delicate interplay of nature and technology, “Franchise Freedom” not only highlighted the technical prowess needed to create such a mesmerizing effect – it set a new standard.

“Franchise Freedom” was serenely beautiful, like an enormous lava lamp, made with points of lights instead of oozing goop.

Roberta Smith, New York Times

The project, taking five years to come to fruition, is a testament to Studio Drift’s dedication to merging technology with artistic expression. This event not only adheres to safety and privacy standards but also sets a new benchmark in drone-assisted public art.

“Franchise Freedom” evolves from its initial showcase at Art Basel, captivating audiences worldwide with its dynamic formations ranging from vivid light patterns to natural phenomena representations. This kinetic art, entwined with advanced drone technology, engages viewers in a contemplative narrative about our societal roles, the interplay of freedom and structure, and technology’s ability to mirror nature’s complexities.

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